What Is the Best Ford for a First-Time Buyer?
Buying your first vehicle is exciting.
It's also one of those moments where approximately 47 different people suddenly have an opinion about what you should buy.
Your parents say:
"Get something practical."
Your friend says:
"Get the Bronco."
Your budget says:
"Everybody calm down."
😂
So what actually makes a good first vehicle?
And if you want a Ford, which one should you buy?
For many first-time buyers, we'd start by looking at three:
Ford Maverick
Ford Escape
Ford Bronco Sport
But there's another option that absolutely belongs in the conversation:
a used Ford—or another quality used vehicle.
The best first vehicle isn't necessarily the least expensive one, the coolest one or even the one with the best gas mileage.
It's the vehicle that fits:
your budget + your driving + your lifestyle
without stretching you so far financially that owning it stops being fun.
Let's figure out which one makes sense for you.
Shop New & Used Vehicles at Crescent Ford
What Makes a Good First Vehicle?
Before choosing a model, let's define what we're looking for.
For most first-time buyers, we'd prioritize:
A payment that fits comfortably in the budget
Reasonable insurance costs
Good fuel economy
Manageable maintenance expenses
Practical passenger and cargo space
Easy everyday drivability
Useful technology
Driver-assistance features
A vehicle you'll still like a few years from now
Notice what isn't at the top of the list?
Maximum horsepower.
Your first vehicle doesn't have to do everything.
It needs to do your things well.
That's a much better starting point.
Best Ford for Most First-Time Buyers: Ford Maverick
If we had to choose one Ford that deserves to be at the top of the first-time buyer's shopping list?
Maverick.
The Maverick is unusual because it combines several things that don't normally appear in the same vehicle.
You get:
five seats
four doors
a truck bed
compact dimensions
an available fuel-efficient hybrid powertrain.
The 2026 Maverick's standard 2.5L full-hybrid powertrain is available with FWD or AWD depending on configuration.
Ford rates the FWD Hybrid at an EPA-estimated:
42 MPG city
35 MPG highway
38 MPG combined
Actual mileage varies.
For someone commuting to:
Work
College
School
An apprenticeship
Their first full-time job
that kind of city fuel economy can be a major advantage.
And unlike a traditional compact car, you've still got a truck bed.
Moving into an apartment?
Throw the furniture in the bed.
Bought something at Lowe's?
Bed.
Mountain bikes?
Bed.
Dirty camping equipment?
Also bed.
That's what makes Maverick such an interesting first vehicle.
Shop Ford Maverick Trucks
Is a Ford Maverick Easy to Drive?
One of Maverick's biggest advantages for a first-time buyer is that you get truck utility without jumping directly into a full-size pickup.
The 2026 Maverick is approximately 199.8 inches long in most configurations.
For comparison, it's significantly smaller than an F-150.
That can make everyday tasks like:
Parking
Navigating parking decks
Driving through town
Maneuvering in tighter spaces
feel more approachable for someone who doesn't need a full-size truck.
You still sit in a truck.
You still have a bed.
You just aren't driving something enormous.
Is the Maverick Hybrid Good for a First-Time Buyer?
For many people?
Absolutely.
Especially if your first vehicle is also going to become your daily commuter.
The Hybrid is particularly attractive if you:
Drive frequently
Spend a lot of time around town
Want to reduce fuel consumption
Don't need maximum performance
Want truck utility without traditional truck fuel economy
And no—you don't plug the Maverick Hybrid in.
It's a full hybrid.
Put gasoline in it and drive normally.
The vehicle manages the hybrid system automatically.
Ford Maverick Hybrid vs. EcoBoost: Which One Should You Buy?
Best First Ford SUV: Ford Escape
Maybe you don't want a truck.
That's okay.
Our next stop would be:
Ford Escape.
Escape is a compact SUV, which gives a first-time buyer a very useful balance of:
Passenger room
Cargo room
Fuel economy
Easy everyday driving
Available AWD
Multiple powertrain choices
The 2026 Escape Active with the 1.5L EcoBoost and FWD is rated by Ford at an EPA-estimated:
27 MPG city
34 MPG highway
30 MPG combined
Actual mileage varies.
It also offers up to 65.4 cubic feet of maximum cargo space on EcoBoost models.
That's a lot of versatility in a vehicle that doesn't feel enormous.
Who Should Choose an Escape as Their First Vehicle?
We'd point you toward Escape if you say:
"I just want a comfortable SUV that does everything pretty well."
That's Escape's strength.
Commute?
Yep.
Road trip?
Yep.
Groceries?
Obviously.
Friends?
Yep.
Dog?
Yep.
Moving boxes?
Fold the seats.
Escape isn't trying to be a hardcore off-roader or a pickup truck.
It's designed to be a practical everyday SUV.
For a first-time buyer, that's a very good thing.
Shop Ford Escape SUVs
Best First Ford for an Active Lifestyle: Bronco Sport
Then there's the buyer who says:
"Okay, but I want something a little more fun."
Hello, Bronco Sport.
😂
Bronco Sport gives you the practical size of a compact SUV but with more adventure-oriented personality.
The 2026 Bronco Sport Big Bend comes standard with 4x4.
Ford rates its 1.5L EcoBoost at an EPA-estimated:
25 MPG city
30 MPG highway
27 MPG combined
Actual mileage varies.
It also offers up to approximately 65.2 cubic feet of maximum cargo capacity with the rear seats folded on applicable 1.5L configurations.
That's a very useful combination for someone who spends weekdays commuting and weekends doing things like:
Hiking
Camping
Fishing
Mountain trips
Beach trips
Outdoor recreation
Bronco Sport vs. Bronco for a First-Time Buyer
This distinction is important.
Bronco Sport
and
Bronco
are completely different vehicles.
Bronco Sport is the smaller compact SUV.
Bronco is the larger, purpose-built off-road 4x4 with removable doors and roof.
For most first-time buyers?
We'd start with Bronco Sport.
It's smaller, more conventional for everyday driving and still gives you standard 4x4 capability.
That doesn't mean a Bronco can't be someone's first vehicle.
Of course it can.
But if we're recommending a starting point based on practicality?
Bronco Sport first.
RELATED READING — Ford Bronco vs. Bronco Sport: Which One Should You Buy?
Link to: Previously published Bronco vs. Bronco Sport article
Maverick vs. Escape vs. Bronco Sport for a First-Time Buyer
Let's make this easy.
That's our shortlist.
But don't stop there.
Because there's another category first-time buyers should absolutely consider.
Should a First-Time Buyer Buy New or Used?
Used can make a LOT of sense.
A first-time buyer doesn't automatically need a brand-new vehicle.
A quality used vehicle may allow you to:
Spend less overall
Reduce the amount financed
Get more features for the money
Choose from more makes and models
Find a vehicle that better fits your budget
But new vehicles have advantages too.
Depending on the vehicle and available programs, you may get:
New-vehicle warranty coverage
Latest technology
Latest driver-assistance features
Known ownership history
Potential manufacturer financing offers
So we don't think the question should be:
"Is new or used better?"
Ask:
"Which gives me the best vehicle and financial situation for my budget?"
RELATED READING — New vs. Used Cars in 2026: Which Should You Buy?
Shop Used Cars, Trucks & SUVs
Should Your First Car Be Cheap?
It should be:
AFFORDABLE FOR YOU.
That's different.
A $5,000 vehicle that immediately needs:
$3,000 in repairs
may not be cheaper to own than a more expensive vehicle in better condition.
On the other hand, buying the most expensive vehicle a lender approves you for isn't necessarily a smart decision either.
Your budget needs room for more than the payment.
Remember:
Vehicle payment
Insurance
Fuel
Maintenance
Registration/taxes
Unexpected expenses
=
Actual cost of owning the vehicle.
That's the number that matters.
How Much Car Can a First-Time Buyer Afford?
There isn't one payment or percentage that works for everyone.
Your finances are individual.
Someone living at home with very few expenses has a different budget from someone paying:
Rent
Utilities
Student loans
Childcare
Credit cards
Other household expenses
Start with your real monthly budget.
Then decide what vehicle expense fits comfortably inside it.
We'd much rather see you buy a vehicle you can comfortably afford than stretch into something that makes every other part of your life harder.
Don't Shop Only by Monthly Payment
This is especially important for first-time buyers.
A salesperson—or an online payment calculator—can make two very different vehicles appear to have similar payments simply by changing:
loan term
down payment
or
financing assumptions.
So don't only ask:
"What's my payment?"
Ask:
What's the selling price?
How much am I financing?
What's my interest rate?
How long is the loan?
What's my total cost?
How much money am I putting down?
Understanding the transaction matters.
RELATED READING — What Does “Out-the-Door Price” Mean When Buying a Car in NC?
How Much Should a First-Time Buyer Put Down?
There isn't one required amount that's right for everyone.
A larger down payment can:
Reduce the amount financed
Lower the monthly payment
Reduce interest expense
Help create a better equity position
But draining your entire savings account just to put more money down may leave you without an emergency fund.
That's not ideal either.
You want balance.
RELATED READING — How Much Should You Put Down on a Car?
Can You Finance a Car With No Credit History?
Potentially.
Having no credit isn't necessarily the same thing as having bad credit.
But lenders still need to evaluate the risk of making the loan.
Depending on the situation, they may consider factors such as:
Income
Employment
Credit history
Debt
Down payment
Vehicle
Loan amount
Co-buyer/co-signer where applicable
Every lender has its own requirements.
That's why a first-time buyer shouldn't assume:
"I've never financed anything, so nobody will approve me."
You may have options.
Explore Auto Financing Options
Buying your first vehicle? Crescent Ford's finance team can help you explore available financing options based on your individual situation.
Do First-Time Buyers Need a Co-Signer?
Not necessarily.
Some first-time buyers can qualify on their own.
Others may benefit from an eligible co-buyer or co-signer.
But don't assume you need Mom or Dad on the loan before you've even explored your options.
And if someone does agree to co-sign?
Understand what that means.
A co-signer is taking legal responsibility for the debt too.
That's not simply:
"They helped me get approved."
It's a real financial obligation.
Should Parents Co-Sign Their Child's First Car?
That's a family and financial decision.
But both parties should understand exactly what they're agreeing to.
Before signing, review:
Amount financed
Interest rate
Loan term
Monthly payment
Total finance cost
Who is responsible for payments
What happens if payments are missed
Don't treat co-signing like giving someone a character reference.
You're signing a loan.
Should a First-Time Buyer Get Pre-Approved?
It can be useful.
A pre-approval can give you a better understanding of:
Potential budget
Available rate
Loan structure
Amount financed
You can also compare outside financing with financing available through the dealership.
The important thing is understanding the numbers before making a decision.
Does Your First Car Help Build Credit?
An auto loan can contribute to your credit history when reported to the credit bureaus.
But don't buy a vehicle just to build credit.
That's an expensive way to accomplish something that can potentially be done with other credit products.
Buy the vehicle because:
you need or want the vehicle
and make your payments as agreed.
The credit history is a secondary benefit.
What Should a First-Time Buyer Know About Insurance?
This is one of the biggest things people forget.
GET AN INSURANCE QUOTE BEFORE YOU BUY THE CAR.
Seriously.
Two vehicles with similar purchase prices can have very different insurance premiums.
Insurance pricing can depend on many factors, including:
Driver age
Driving history
Location
Vehicle
Coverage
Deductible
Insurance company
Other rating factors
If you're a younger driver in particular, insurance can materially change whether a vehicle fits your monthly budget.
Before signing:
Call your insurer.
Give them the VIN if possible.
Get the actual quote.
Is a Mustang a Good First Car?
We knew this question was coming.
😂
Can a Mustang be your first car?
Absolutely.
Would it be our default recommendation for every first-time buyer?
No.
A Mustang is a rear-wheel-drive sports car.
That may mean different:
Insurance costs
Driving characteristics
Practicality
Passenger/cargo considerations
than something like an Escape or Maverick.
If you've always wanted a Mustang and it fits your:
budget + insurance + driving needs
then test drive one.
But compare the total cost of ownership, not just the payment.
Is an F-150 a Good First Vehicle?
It can be.
Especially if you genuinely need a full-size truck for:
Work
Towing
Hauling
Farm/property use
Outdoor recreation
But if your F-150 will spend 99% of its life carrying:
one person + a backpack
you may be buying more truck than you need.
That's exactly why Maverick can be such an attractive first truck.
You get useful truck capability in a smaller package.
RELATED READING — Ford Maverick vs. Ranger vs. F-150: How Much Truck Do You Actually Need?
What Safety Features Should a First-Time Buyer Look For?
Don't just ask:
"Is this car safe?"
Look at the actual vehicle and equipment.
Modern vehicles may offer driver-assistance technology such as:
Automatic emergency braking
Blind-spot monitoring
Lane-keeping assistance
Rearview cameras
Cross-traffic alerts
Adaptive cruise control
Parking assistance
360-degree cameras
Availability varies by vehicle and trim.
For example, the 2026 Maverick offers available Ford Co-Pilot360 Assist 2.0 technology with features including Adaptive Cruise Control with Stop-and-Go, Lane Centering, Predictive Speed Assist and Intersection Assist. An available 360-Degree Camera can also provide additional visibility around the truck.
Technology doesn't replace attentive driving.
But when comparing vehicles, it's worth understanding what driver-assistance equipment each one actually has.
Is a Bigger Vehicle Safer for a New Driver?
Don't automatically choose a huge vehicle because:
"Bigger means safer."
Vehicle safety is much more complicated than size alone.
A new driver also needs to be comfortable:
Parking
Turning
Judging vehicle dimensions
Changing lanes
Maneuvering in traffic
Seeing around the vehicle
A vehicle that feels enormous and intimidating to the driver may not be the best fit.
This is another reason the test drive matters.
Should a First-Time Buyer Test Drive More Than One Vehicle?
YES.
Please do.
Even if you think you already know what you want.
Drive:
Maverick.
Then:
Escape.
Then:
Bronco Sport.
Or compare a new vehicle with a used option.
You may discover that the vehicle you loved online doesn't feel right from the driver's seat.
Or you may drive something you hadn't seriously considered and think:
"Oh. This is it."
That's exactly what the test drive is supposed to accomplish.
Schedule a Test Drive
Not sure whether a Maverick, Escape, Bronco Sport or used vehicle fits you best? Drive a few back-to-back and compare them in the real world.
What Should You Check During Your First Test Drive?
Don't just drive around the block and say:
"Yep. It drives."
😂
Pay attention to:
Visibility
Seat comfort
Steering feel
Acceleration
Braking
Parking
Backup camera
Blind spots
Controls
Phone connectivity
Rear-seat space
Cargo space
Road noise
How confident you feel driving it
If you're nervous driving the vehicle during the test drive, don't assume you'll magically love it after you buy it.
Should You Bring Your Parents When Buying Your First Car?
If their advice is useful to you?
Absolutely.
Bring:
Mom
Dad
Spouse
Sibling
Friend
Mechanically knowledgeable relative
Whoever helps you make good decisions
You don't have to prove adulthood by buying a car alone.
Just remember:
YOU are the person who has to drive it and potentially pay for it.
Take advice.
Then choose the vehicle that fits your life.
What If a Parent Is Buying a First Car for a Teen?
Now our priorities shift a little.
We'd focus heavily on:
Manageable size
Driver confidence
Insurance cost
Reliability
Driver-assistance equipment
Fuel economy
Maintenance
Actual transportation needs
And we'd strongly recommend that the teen drive the vehicle before you buy it.
The parent's favorite vehicle isn't automatically the vehicle the new driver feels most comfortable operating.
Should a College Student Buy a Maverick?
Maverick makes a very strong case.
Think about college life.
You're moving:
Mini fridge
Boxes
Bedding
Furniture
Sports equipment
Random objects you somehow acquire during four years of college
😂
A truck bed is surprisingly useful.
Then Monday morning arrives and you still have a compact vehicle that can commute efficiently.
For a college student who wants utility without a full-size truck?
Maverick deserves a test drive.
Should a College Student Buy an Escape?
Also a strong option.
Escape may be better if you'd rather have:
enclosed cargo space
than a truck bed.
Fold the rear seats and you've got substantial room for:
Luggage
Moving boxes
Sporting equipment
Groceries
Road-trip gear
Plus, everything stays inside the vehicle.
That's useful for someone frequently traveling between campus and home.
Should a First-Time Buyer Consider a Used Ford?
Absolutely.
You may find a used:
Escape
Maverick
Bronco Sport
Edge
Explorer
Ranger
F-150
that gives you the equipment and capability you need at a price that fits your budget better than buying new.
But don't shop used vehicles based on:
price + mileage
alone.
Also consider:
Condition
Maintenance history
Accident history
Tires
Mechanical condition
Features
Ownership cost
RELATED READING — Buying a Used Car in High Point, NC: What to Check Before You Buy
First-Time Buyer Mistake #1: Shopping Only by Payment
A low payment isn't automatically a good deal.
Understand:
price + rate + term + down payment + total amount financed.
All of it matters.
First-Time Buyer Mistake #2: Forgetting Insurance
We've already said it.
We're saying it again.
GET THE QUOTE BEFORE YOU BUY.
Future-you will appreciate this.
First-Time Buyer Mistake #3: Buying Too Much Vehicle
You probably don't need:
7,000 pounds of towing
because you might buy a jet ski someday.
😂
Buy for what you actually do.
First-Time Buyer Mistake #4: Buying Too Little Vehicle
The opposite happens too.
If you:
Have children
Regularly carry passengers
Need cargo space
Tow
Travel frequently
Need AWD/4x4 for your lifestyle
don't buy something that frustrates you every day just because it has a lower payment.
First-Time Buyer Mistake #5: Spending Every Dollar on the Down Payment
You still need money after you leave the dealership.
Keep room in the budget for:
Insurance
Fuel
Maintenance
Emergencies
Normal life
A car shouldn't leave your checking account at:
$4.17.
First-Time Buyer Mistake #6: Not Understanding the Out-the-Door Price
The advertised vehicle price and the final amount involved in the transaction aren't necessarily the same thing.
In North Carolina, a vehicle purchase can involve:
Vehicle selling price
Highway-Use Tax
Title/registration fees
Dealer documentation fee
Any products or services you voluntarily choose
At Crescent Ford, our dealer documentation fee is $695.
Before buying, understand the complete transaction.
RELATED READING — What Does “Out-the-Door Price” Mean When Buying a Car in NC?
First-Time Buyer Mistake #7: Being Afraid to Ask Questions
Nobody is born knowing how auto financing works.
You are allowed to ask:
"What does that mean?"
"Why is that number there?"
"Can you explain this again?"
"What happens if I put more down?"
"What's the difference between these two vehicles?"
If you're making a major purchase, you deserve to understand what you're signing.
What Is the Best Ford for a Young Driver?
We'd start with:
FOR COMMUTING + MAXIMUM FUEL EFFICIENCY
Maverick Hybrid
FOR A TRADITIONAL SMALL SUV
Escape
FOR 4X4 + OUTDOOR LIFESTYLE
Bronco Sport
FOR THE MOST BUDGET FLEXIBILITY
Used inventory
That's not saying one is universally safest, cheapest or best.
Those are simply strong starting points based on how the vehicles are designed.
Insurance quotes, budget and the individual driver still matter.
What Is the Best Ford for a First-Time Truck Buyer?
Maverick.
This may be the easiest recommendation in the article.
If you need more capability?
Then look at:
Ranger
and eventually:
F-150.
But don't start with the assumption that a "real truck" has to be full-size.
If Maverick handles everything you actually need, its smaller dimensions and available hybrid efficiency can make it an excellent first truck.
What Is the Best Ford for a First-Time SUV Buyer?
We'd compare:
Escape vs. Bronco Sport.
Choose Escape if you prioritize:
Everyday comfort
Fuel economy
Cargo flexibility
Traditional crossover driving
Choose Bronco Sport if you prioritize:
Standard 4x4
Outdoor recreation
Rugged styling
Adventure-oriented capability
Drive both.
You'll probably know which personality fits you pretty quickly.
First-Time Buyer Quick Decision Guide
Buying Your First Vehicle in High Point, NC
If you're buying your first vehicle around High Point, Greensboro, Thomasville, Trinity, Archdale, Kernersville or elsewhere in the Piedmont Triad, your real-world driving should influence the decision.
Commuting around the Triad every day?
Maverick Hybrid or Escape may make a lot of sense.
Weekend trips toward Boone?
Bronco Sport becomes interesting.
Need a truck for work but don't tow anything enormous?
Maverick.
Trying to keep your purchase price down?
Shop used.
Your first vehicle doesn't need to impress everyone else.
It needs to work for you.
So, What Is the Best Ford for a First-Time Buyer?
If we had to make a shortlist:
BEST FIRST TRUCK
Ford Maverick
Compact size, five seats, a useful bed and an efficient available hybrid powertrain make it incredibly versatile.
BEST FIRST SUV FOR EVERYDAY USE
Ford Escape
Comfortable, practical and versatile without being unnecessarily large.
BEST FIRST SUV FOR ADVENTURE
Ford Bronco Sport
Compact dimensions, standard 4x4 and a more outdoor-focused personality.
BEST VALUE OPTION
A Quality Used Vehicle
Especially when buying used allows you to stay comfortably within your total transportation budget.
But here's the answer we care about most:
The best first Ford is the one you can comfortably afford, confidently drive and realistically use.
Not the one TikTok says you should buy.
Not the one your friend wants.
Not necessarily even the one your parents would choose.
Yours.
Ready to Find Your First Vehicle?
RELATED READING
Ford Maverick Hybrid vs. EcoBoost: Which One Should You Buy?
Is a Ford Maverick Big Enough for a Family?
Ford Bronco vs. Bronco Sport: Which One Should You Buy?
New vs. Used Cars in 2026: Which Should You Buy?
Buying a Used Car in High Point, NC: What to Check Before You Buy
How Much Should You Put Down on a Car?
What Does “Out-the-Door Price” Mean When Buying a Car in NC?
Frequently Asked Questions for First-Time Car Buyers
What is the best Ford for a first-time buyer?
For many first-time buyers, the Ford Maverick, Escape and Bronco Sport are strong places to start. Maverick offers compact-truck utility and an efficient hybrid option, Escape provides traditional compact-SUV versatility, and Bronco Sport provides standard 4x4 and an adventure-oriented design.
Is a Ford Maverick a good first vehicle?
Yes, Maverick can be an excellent first vehicle for someone who wants a truck. It seats five, has a usable pickup bed and is smaller than a traditional full-size pickup. The FWD 2026 Maverick Hybrid is rated at an EPA-estimated 42 MPG city, 35 highway and 38 combined. Actual mileage varies.
Is a Ford Escape a good first car?
Escape can be a strong first SUV because it combines passenger room, cargo space, available AWD and multiple powertrain choices in a compact package.
Is Bronco Sport good for a first-time buyer?
It can be, particularly for someone who wants a compact SUV with standard 4x4 and an outdoor-oriented design. Buyers should still compare insurance costs and total ownership expenses with other options.
Should a first-time buyer buy new or used?
Either can make sense. New vehicles can provide warranty coverage, newer technology and potentially manufacturer financing offers. Used vehicles may lower the purchase price or allow the buyer to get more features within the same budget. Compare the complete financial picture rather than assuming one is always better.
Can a first-time buyer finance a car without credit?
Potentially. Lender requirements vary, and approval can depend on income, employment, credit history, debt, down payment, vehicle and other factors. Having limited credit history doesn't automatically mean financing is impossible.
Does a first-time buyer need a co-signer?
Not always. Some first-time buyers may qualify independently, while others may benefit from an eligible co-buyer or co-signer. A co-signer assumes legal responsibility for the loan, so everyone involved should understand the obligation before signing.
How much should a first-time buyer put down?
There is no single amount that's right for every buyer. A larger down payment can reduce the amount financed and monthly payment, but buyers should generally avoid exhausting all available savings simply to increase the down payment.
Should I get an insurance quote before buying my first car?
Yes. Insurance premiums can vary significantly between drivers and vehicles. Getting a quote on the specific vehicle before purchasing can help you understand your true monthly transportation cost.
Is a Mustang a good first car?
A Mustang can be a first vehicle if it fits the driver's needs and budget, but buyers should consider insurance, rear-wheel-drive characteristics, passenger space, cargo needs and total ownership cost before choosing it over a more conventional first vehicle.
Is an F-150 a good first truck?
It can be if the buyer genuinely needs full-size truck capability. For buyers who don't need that much towing, hauling or interior space, the smaller Ford Maverick may be a more practical first truck.
What should I test drive as a first-time buyer?
Rather than testing only one vehicle, compare two or three that fit your budget. For Ford shoppers, Maverick, Escape and Bronco Sport provide three distinctly different experiences and are a useful starting point.
What should I bring when buying my first car?
Requirements vary by transaction, but buyers commonly need a valid driver's license, insurance information and documentation requested by the lender or dealership. If financing, ask what documents you'll need before arriving so you can be prepared.
What is the biggest mistake first-time car buyers make?
One of the biggest is focusing only on the monthly payment. Purchase price, interest rate, loan term, down payment, insurance, fuel, maintenance and the total amount financed all affect what the vehicle actually costs to own.